Orders from airliners and its stock price and revenue dropped precipitouslyīoeing treated a major crisis involving the loss of hundreds Production while not documenting safety faults. Revealed later that the aircraft’s new MCAS software was a contributor in bothĬrashes or that whistleblowers emerged to allege the company cut It didn’t help that a National Transportation Safety Board investigation Immediately and launching an investigation. To publicly insist that its planes were safe instead of recalling all the aircraft That killed 189 people and in March 2019 that killed 157 people, Boeing continued PR Fail #1: Boeing Appears Callous After CrashesĪfter crashes involving its 737 Max airplane in late 2018 The biggest PR disasters in of 2019 include: ![]() These companies and individuals didn’t just commit one PR blunder, but rather a sustained or repeated series of PR fails that withstood the shortening attention span of the news media and public. In 2019, there have been a few exceptions to that rule, which are listed below. ![]() In our 24-hour news cycle increasingly driven by social media virality - public relations disasters occur and are crowded out so quickly that many people, including me, don’t even notice them.
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